Self Rx

Self Rx transforms the familiar visual language of pharmaceutical packaging into a witty and uplifting prescription for emotional well-being. Oversized boxes labeled “Optimism,” “Gratitude,” “Hope,” and “Happiness” promise relief from fear, anxiety, worry, and stress—suggesting that our most powerful remedies may come from within.

Through bold commercial graphics, playful medical terminology, and vivid Pop Art colors, the work satirizes society’s dependence on quick solutions while celebrating the restorative power of positive thought. Both humorous and deeply human, Self Rx invites viewers to reconsider gratitude, hope, and optimism not as abstract ideals, but as essential daily medicine.